Endakik

Brand identity for Endakik, a fintech product with two distinct audiences: a consumer app and a business-facing counterpart. Rather than one generic mark, the identity uses a shared icon with two clear lockups — a primary mark for the customer app, and a secondary “işletme” (business) lockup for the merchant-facing product.

The palette moves from a deep slate blue to a brighter azure, giving the system enough range to differentiate the two products while staying visibly part of one family.

Scope: Logo & icon system, dual-product lockups, colour palette, typography.