Gennaro

Brand identity for Gennaro, a coffee brand. The system starts from a single construction grid for the wordmark, paired with Archivo as the typeface and a two-colour palette — a dark espresso brown as the primary ink, warm white as the ground.

The identity was designed to work in both directions: dark type reversed out of a light label, or light type on a rich espresso surface, so it reads consistently across packaging, signage and in-café application.

Scope: Logo & wordmark construction, typography system, colour palette, brand application.