Selforia

Selforia is a fashion e-commerce app designed end-to-end — from the design system up through the core shopping experience. The system was built first: a warm coral-and-cream palette, a decorative logotype, a full icon set and a matching illustration library, so every screen that followed could be assembled from the same consistent parts.

The shopping flow itself favours large, tappable product cards and a discovery-first home screen, with category browsing, favourites and a full product detail view all sharing the same visual language.

Scope: Product UX/UI design, design system (colour, type, icons, illustration), core app screens.