İstanbul Oyun Festivali

Campaign branding for İstanbul Oyun Festivali’s “Çık Dışarıya Oynayalım” (“Let’s Go Outside and Play”) edition. The key visual drops a hand-lettered, candy-coloured wordmark onto real photographs of Istanbul landmarks — Galata Tower, the Obelisk of Theodosius — each paired with a single playful prop on a string, turning the city itself into the playground.

The system carries through to a printed ticket and an event programme booklet, keeping the same palette and typographic energy from key visual to physical collateral.

Scope: Campaign key visual, event branding, ticket & programme design.